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What is Marbil^TM?

The Marbil^TM Mobile Advertising Solution takes the online advertising model onto the mobile phone enabling prospective advertisers to reach their target audiences through the mobile channel.

Marbil^TM does this by match making advertisers with publishers of mobile websites, traditional websites and other mobile delivery channels (MMS, SMS, Interactive Voice Response, etc) who in turn benefit by monetising traffic across their delivery channels. The broadcaster/publisher simply passes a request for an advertisement to be served to Marbil^TM including info on the target audience through demographic and profiling information and Marbil^TM responds with an advertisement corresponding to the requirement.

Marbil^TM serves highly targeted, profiled adverts based on age, gender, time of day, frequency, handset type, location and more. It also uses historical behavioural information giving the advertiser the ability to target specific groups of people at specific times in specific locations. To maximise click through rates and associated revenues, the solution supports a number of different call to action options including Click to View, Click to SMS, Click to MMS, Click to Call and more. 

The comprehensive web based Campaign Management and Reporting capabilities offered as part of the Marbil^TM solution enable publishers as well as advertisers to manage all aspects of their respective campaigns. Included is the option for real time tracking of campaigns enabling advertisers to set target expenditures and modify campaigns or create new ones on the fly.

The Marbil^TM solution is offered on a hosted basis and as a standalone solution for larger customers.  Adding Marbil^TM advertising capabilities to any web or mobile channels are easily achieved through integration via an simple XML based interface.

For further details on the features and benefits offered by the Marbil^TM solution, please click here to download the Marbil^TM brochure.

Alternately contact the Marbil^TM team on the email address provided to request a demonstration of the solution.