Marbil adserver
Marbil™ is currently integrated into some of the biggest mobile portals in South Africa and is presently serving millions of banner and text adverts over Africa per day.
Marbil campaign manager
The comprehensive web based Campaign Management and Reporting capabilities offered as part of the Marbil™ solution enable publishers, as well as advertisers to manage all aspects of their respective campaigns. Included is the option for real time tracking of campaigns, enabling advertisers to set target expenditures and modify campaigns, or create new ones on the fly.
The Marbil™ solution is offered on a hosted basis and as a standalone solution for larger customers. Adding Marbil™ advertising capabilities to any web or mobile channels are easily achieved through integration via a simple XML based interface.
To start any advertising campaign the operator needs to create and parameterise their campaigns. A campaign has the highest priority in the Marbil™ hierarchy and all parameters added will always get preference when the relevant advert is selected for delivery. Parameters linked on campaign level are as follows:
Start & end dateMaximum impressionsMaximum clicksFrequency capping per user for the duration of the campaignBudgetMaximum Bid Location targeting
Automated reports are setup during the creation of campaigns and a number of reports are available for selection. The selected reports will be emailed to the specified address at the selected day and frequency. All active campaigns’ parameters are editable at any stage of the campaign while the adverts are pending approval or running. The changes will be implemented immediately and will be taken into account for ad selection. Campaigns which have expired, reached the set limits or have been suspended can be found within the archived section. The relevant parameter can be edited and set to start running the campaign again.
Marbil bidding and rate card management
All adverts have an equal probability of being served base on their bid, which is set on the campaign. A bid applies to the priority of the advert for example; an advert with a bid of 0.5 has a higher priority than a bid of 0.2.Marbil is not a closed platform you can integrate with third party ad servers, you can serve via Marbil, so you can call these third party ad servers, obtain an advert and then serve it out again in terms of maybe backfilling or filling up slots where you did not sell the advertisement to. Marbil can set up an advertising solution based on your budgetary requirements; we can offer the most suitable campaign model with the most effective advertising medium.
Marbil exchange
Marbil selfhelp
Marbil selfhelp is an extension of the Marbil platform that enables advertisers without a portal to market their services and products on a range of our associated portals to reach their target market. Marbil selfhelp increases the exposure of your services to a larger target audience. Campaign management and reporting are available on this platform.