A very unique and strong benefit of Marbil is that it can be deployed inside an organisation. This means that you are not farming out you customer base to third parties, you keep the profile information and use it to build your own identifiers around that group of people.
Marbil allows many different types of Geo demographic profiling and has a strong locaction based advertising capability embedded. In addition we are continuously building and refining behavioural profiling; both with a consumer centric and an advert centric approach. Both parties can define where and when adverts are placed and decide which advertisements are accepted to prevent rival brands from being advertised in each other’s inventory.
Marbil provides detailed, real-time reports to both advertiser and publisher. Both parties can define where and when advertisements are placed and decide which advertisements are accepted to prevent rival brands from being advertised in each other’s inventory. Campaigns, adverts and publications need to operate effectively on a continuous basis. Marbil has a series of notification mechanisms ranging from SMS alerts to emails, allowing campaign managers to always be in touch with performance.
What is very important about Marbil is that we have been using it for several years; we have statistics showing more than 7 billion adverts that have been served. In addition to that we have a team of people that can assist you, not only with the installation of the software and the actual running of it from a technical perspective, but the user interfaces allowing you to load adverts to manage your own campaigns, to understand the calls-to-action, which ads and creative are working and which not, as with specific calls-to-action on the advert, what should you be advertising and what will make this type of product sell, that’s what Marbil brings to the table.
Campaigns, adverts and publications need to operate effectively on a continuous basis. Marbil has a series of notification mechanisms, ranging from SMS alerts to emails, allowing campaign managers to always be in touch with performance.
As with reporting & statistics, profiling is one of the key focus areas. The following is taken into account when creating user specific profiles:
Individuality – every person is unique, physically and psychologically, and will use personal traits in interacting with the world.Global – we are part of a global world, in which we exchange not only products, but ideas, values and morals. This also influences our behaviour and the choices we make.Actual – all the elements uniquely combined to drive our decisions and behaviour.Cultural – every person is unique, physically, psychologically and culturally and will use personal and cultural traits in interacting with the world.Economic – we live in a global economy. Economic trends will set the stage for how we spend our money.Life stage – at every life stage I have different needs, capabilities and viewpoints.
Users are profiled based on demographics, location and behaviour that are captured via the different portals. Behavioural profiling can assist in advert selection if and when needed and by providing more relevant adverts to the end user the ROI will increase substantially.